Status Quo

  • TV Devices are connected to the internet today
  • Already 100 million sold Smart TVs in 2013 by Samsung
  • 150 different connected devices by different fabricants
  • It illuminates the media break for the TV industry
  • Interactive online HBBTV applications delivered through satellite or cable broadcasted streams
  • Apps on TV devices
  • The association of hardware manufacturers expects 1.8 billion connected TV devices by 2016 (580 million actually online)

HBBTV Options

  • HBBTV gives you the possibility to interact with your audience during a stream
  • Publish interactive contents related to the streamed content
  • Expand your reach within HbbTV integrations (additional Adspots)
  • Reach more success with commercials (Lead generation, Sell on TV)
  • Impulse Leadgeneration within commercials or a show program
  • Direct response without media break (Facebook like, Feedback)
  • GEO Targeted Content and Ads (Local Weather, etc)
  • Direct TV Shopping through Red Button Orders
  • Video on Demand or Premium Video Solutions

APPS

  • Works with Smart TV’s & set top boxes
  • Can’t interact with streams
  • Have to be recognized by the user
  • Complicate Publishing Process
  • A lot of different App Stores & Specs
  • Content Restrictions
  • Partial Coverage (40% of the devices)
  • Revenue Sharing with manufacturers

vs.

HbbTV

  • Works with all connected devices
  • Interaction within all streams
  • Streamowner can push Hbbtv Apps
  • No Content Restrictions
  • 100% coverage of connected devices
  • Open Standards
  • No Revenue Sharing Limitations

Requirements for HBBTV

  • Connected Smart TV or capable receiver devices (TV, Sat Receiver, cableprovider boxes, set top boxes)
  • The receiving device must be connected to the Internet
  • The Publishing Channel (satellite or cable broadcast) has to stream the encoded HbbTV information in the transmitted stream
  • Optimized Website through CE-HTML and Java Script

Device Development

  • The association of hardware manufacturers expects 1.8 billion connected TV devices by 2016 (570 million of them actually online)
  • Already 100 million sold Smart TVs in 2013 by Samsung.
  • By the end of 2012 there have been 40 Million connected devices in Europe.
  • Millions of cable provider boxes that are already connected
  • Yahoo says the majority of 8 million connected yahoo set-top-boxes are already spread on the european market.
  • Samsung alone shipped 100 million hybrid broadcast (HbbTV) in 2013 only.